New terminologies and initiatives are being developed constantly. Strategic techniques that differentiate zara from other fashion brands. A multilens approach abstract the last few decades have witnessed the rise of research into supply chain management and relationships within it. As described in a case study of zaras supply chain, the company is vertically integrated, controlling most of the processes in its supply chain. Sep 02, 20 approaches to supply chain sustainability management supply chain sustainability should be incorporated into the procurement process on a routine basis by taking into account suppliers strategies, principles, standards, processes, plans and performance. Purpose to analyze zaras success due to its supply chain how it correlates with valuecreation for the company. This case study and supply chain simulation will give you an appreciation of what that job is like. Innovative sourcing and logistics for a fiercely competitive world sarkar, suman on. Zara s supply chain is a huge barrier to entry for incumbent retailers. Figure 1 the four main elements of supply chain strategy. Table 3 summarizes the major findings of this study. Cookies are important for the correct functioning of a website.
The degree of how well a supply chain can serve their consumer ultimately defines its competitive edge in the market place. Supply chain integration may differ in scope and emphasis, and the level of supply chain integration plays a strategic role in achieving success. Rethinking their supply chain strategy, zara will face three challenges challenge 1 understand zaras current supply chain strategy challenge 3 craft a future. Mass retailers follow a lowcost broad target strategy, and squeeze suppliers as much as possible. In 2007, retailers around the world cut prices and closed stores with the credit crisis in full swing. Scribd is the worlds largest social reading and publishing site. Approaches to supply chain sustainability management. According to the apics dictionary, 14th edition, the strategy of an enterprise identifies how a company will function in its environment. Inquiry into national freight and supply chain priorities terms of reference the australian government is seeking to improve freight and supply chain efficiency and capacity and to reduce the costs of transporting goods through our major national container ports, airports and intermodal terminals. Supply chain management practice on the service industry has been depicted in this paper. So how has zara been able to standout from all other fashion competitors. It is often suggested that food supply chains are typical for what can be achieved in supply chain management.
This has necessitated that they implement new and computerized methods of supply chain management scm. Table 2 depicts studies that have been conducted specifically in the fmcg industry. Its well constructed supply chain management strategy. Its more than a supply chain, its a different business model. Microsoft powerpoint quiksilver and icc logistics case studies final compatibility mode author. N david perez, cscmp supply chain quarterly, q1 20. It begins by redesigning couture trends for the mainstream market and then leads to manufacturing, distribution and then retailing. Sustainable supply chain managementwhy is it an important topic. This post looks at zaras supply chain success, how they implement an omnichannel experience, and their vertically integrated strategy that allows them to quickly innovate and alter products. Value chains, value networks and supply chain management. The article presents some of the key concepts of supply chain roadmap method, which deepen, broaden and further explained in the book.
Differences within customers needs in different market segments can determine different company priorities within its supply chain key factors and, hence, the need to make coherent supply chain strategy decisions. Thomas maiwald, abteilungsleiter quality management goods, real. Supply chain strategies and retail supply chain efficiency article pdf available in australian journal of basic and applied sciences 934special. Zara supply chain and valuecreation makrand agrawal b43 palash vermae35 sai praveend23 2. In this paper, we consider fashion supply chain management through cost and time minimization, from a network perspective and in the case of multiple fashion products. However, in many cases previous research has taken a singlelens approach to understanding and explaining what is happening. Supply chain strategies 111 supply chain planning encompasses a comprehensive perspective of business operations suppliers supplier supply chain strategy and network design regional and global collaboration organisational design crossenterprise supplydemand planning supply chain performance measurement. Rethinking their supply chain strategy, zara will face. Download it once and read it on your kindle device, pc, phones or tablets. The aim of this research is to give a clear picture of the theoretical research and to be able to manage analysis of the zara case study showing how company purchase and which supply chain strategy perspective. Value chains, value networks and supply chain management sections a4, e2 and e3 of the syllabus and study guide relate to value chains and value networks, and sections e2 and e3 of the paper p3 syllabus and study guide relate to the supply chain with particular, but not exclusive, reference to the application of ebusiness. Best buys supply chain strategy rarely has a major shift in a companys strategy relied so heavily on the supply chain.
On the average, 50% of its products are manufactured in spain, 26% in. The 21 st century has led to increase in global competition and customer demands, with higher levels of turbulence and volatility in the market place. Best buy is reimagining its bigbox retail concept to focus intensively on customer needs, and the companys supply chain is an integral part of the new vision. For example, the understanding and identification of supply chain vulnerability points is required and a contingency plan put in place in order to mitigate the supply related risks of manmade and natural disasters in a retail supply chain. One of the main goals of an educational supply chain is to improve the wellbeing of the end customer or the society.
The main objective of this paper is to explore the concept of agile supply chain and to determine the link between agile supply chain and competitive advantage. An integrated national approach making it faster, easier, and less expensive to move goods will help increase the competitiveness of australian businesses and our standard of living. The new entrant threat is more from new companies that dont have a lot of systems to rework. Innovative sourcing and logistics for a fiercely competitive world kindle edition by sarkar, suman. Some of these cookies are technically essential to ensure. Mar 09, 2016 nearly all supply chain leaders we talk to these days want to get on top of the digitization wave that is sweeping our economy and world. You may have heard of the international giant zara, but if you havent, their supply chain management strategy is worth noting. Firstly, apparel companies have become international in scope. Keywords supply chain management, agile supply chain, zara case study analysis. Fashion supply chain management through cost and time. Table 1 provides a summary of studies conducted specifically on supply chain design strategies for resilience. Inconsistency in fashion brought down many a clothing store, but swedish fast fashion giant hennes. Supply chain management in the global context bpl universitat.
Supply chain strategy or design decisions about the structure of the supply chain and what processes each stage will perform strategic supply chain decisions locations and capacities of facilities products to be made or stored at various locations modes of transportation information systems supply chain design. Zara supply chain free download as powerpoint presentation. Logistics of the university of cologne, cologne 2000. Pdf supply chain strategies and retail supply chain. The gaps identified and challenges made will serve as a foundation upon which future researchers can build.
The first is to promote the efficient and secure movement of goods and the second is to foster a global supply chain system that is prepared for and can withstand evolving threats and hazards, and rapidly recovery from disruptions. Immunisation supply chain risk will increase due to higher volumes, doses and vaccine cost increasing number of doses2 increase in stock keeping units per year for gavi vaccines4. Strategy for competitive advantage intaher marcus ambe university of south africa abstract the main objective of this paper is to explore the concept of agile supply chain and to determine the link between agile supply chain and competitive advantage. Itescm model denotes supply chain managements for the universities which represents one of the service industries. It is understandable that in realworld a supply chain is much more complex than the one depicted in figure1. Vertically and horizontally integrated supply chains. Nearly all supply chain leaders we talk to these days want to get on top of the digitization wave that is sweeping our economy and world. Effective and efficient techniques of zaras supply chain model.
This paper challenges this belief by investigating. Originalityvalue this paper uses the findings of other researchers as a measure of the achievements of zara against academic theory. Logistics and supply chain management flashcards quizlet. Jun 11, 2015 figure 1 the four main elements of supply chain strategy from supply chain strategies. The two cases show that a tailormade supply chain strategy is essential to each company, even though they are in. The managerial relevance is also pointed out in the research of lambert and cooper because. In this exercise your mental model of zaras supply chain will expand and your understanding of how this supply chain works will deepen. Rethinking their supply chain strategy, zara will face three. Nov 25, 2019 on 18 may 2018, the council of australian governments transport and infrastructure council agreed a framework for developing a 20year national freight and supply chain strategy the strategy. Businesses, economics and political environments are increasingly subjected to. A zara supply chain strategy was the key term of my research and was an important part of my theoretical focus on supply chain strategy.
A case study analysis of zaras operations strategy. Supply chain design approaches for supply chain resilience. Zaras successful supply chain management strategy social. Stepbystep guide to sustainable supply chain management bmu. Todays supply chain managers have been bombarded with a wide variety of the socalled leadingedge supply chain strategies. Pdf supply chain strategies and retail supply chain efficiency.
620 1084 1655 495 1507 294 593 825 1418 694 105 845 108 227 1238 651 596 298 1547 50 631 374 1429 506 551 260 827 1292 649 72 889 1402